The ad, created by WCRS, premiered with a prime time TV ad during ITV’s The X Factor on Saturday and will be supported by radio, social media, outdoor and print.
Aiming to establish notonthehighstreet.com as the destination for a "less ordinary Christmas", the quirky spot is shot with a vignette format and features unusual characters with perfectly matched Christmas gifts.
It begins with a Christmas jumper-clad man squeezing out of a chimney to deliver a necklace to his love interest - to the horror of her seemingly uptight parents.
Notonthehighstreet.com marketing director Ben Carter said: "We know that Christmas can become a routine for most and so with this campaign we want to establish notonthehighstreet.com as the destination for a less ordinary Christmas, whether you’re looking for styling, gifts or even food and drink."
Creative director: Chris Ringsell