As with The Sun credit card, it will cost £6.49 to sign up for the service but consumers receive a £5 cash-back incentive. The card can be topped up for free but users will have to pay varying amounts for transactions depending on whether they choose a pay monthly or pay as you go tariff.
Mark Simon, CEO of Tuxedo Money Solutions said:
"We are delighted to partner with News of The World to offer such large numbers of consumers a dynamic, cost effective, secure way to manage and control their money with our eccount service."
As well as The Sun, another part of Rupert Murdoch's media empire, BSkyB, introduced a branded credit card in 2005.