NRS backs down in argument with NPA over section survey

The National Readership Surveys has given in to pressure from the Newspaper Publishers Association to add 15 newspaper sections to the survey, ending the long-running dispute between the two organisations.

The National Readership Surveys has given in to pressure from the

Newspaper Publishers Association to add 15 newspaper sections to the

survey, ending the long-running dispute between the two

organisations.



The three members of the NRS - the Periodical Publishers Association,

the Institute of Practitioners in Advertising and the Newspaper

Publishers Association - have all agreed to the extra newspaper

sections.



But discussions are continuing over the number of magazines that should

be included in the survey. This was one of the main bones of contention

when the trade bodies first met last year, with the NPA adamant that no

more than 50 magazines should be surveyed. Revisions to the NRS were

originally scheduled to be agreed by June last year.



The new sections included will be the Evening Standard’s entertainment

magazine, Hot Tickets, The Guardian’s Guide and The Information from The

Independent. In the Saturday newspaper market, The Daily Telegraph’s

Money Go Round, The Financial Time’s FT Money, The Independent’s Your

Money and The Guardian’s Jobs & Money have been added.



In the Sunday market the NRS will include sectional research on Sunday

Express’s Smart Money, The Mail on Sunday’s Financial Mail, The

Observer’s business and cash sections and the business sections from The

Independent on Sunday and The Sunday Telegraph, as well as the Sunday

Times’ Business and Money sections.



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