NSPCC 'butterfly' by Saatchi & Saatchi

Saatchi & Saatchi has produced a 30-second TV ad for the NSPCC to build awareness of its three-year-long Child's Voice Appeal, which aims to raise £50 million to improve and expand its helpline and online counselling services.

The campaign is based around the line "help us listen to every child's voice", and the ad features a butterfly whose wings are made of ears.