TBWA/London was named the most successful advertising agency. It scooped three golds for John Smith's.
Spectre, which produced the TBWA John Smith's ads and the Danny Kleinman-directed Xbox spots for Bartle Bogle Hegarty, won most successful production company.
Academy's Jonathan Glazer won the chairman's award for outstanding contribution to the commercials industry. He directed Lowe's "Devil's Island" ad for Stella Artois, which picked up a gold in the alcoholic drinks category, as well as BBH's Levi's "odyssey" and Barclays spots.
Abbott Mead Vickers BBDO won two golds: one for the Department for Transport Road Safety. Fallon picked up a gold in the transport and travel category for "golf" for United Airlines, and Leo Burnett won a gold in the retail category for "being six".