The NSPCC has launched a campaign to help parents teach their children about internet safety. Leo Burnett, which won NSPCC’s advertising account in July 2014, created the spot through its Change division. The animated ad tells the tale of a young boy who sends a picture of his private parts to someone and ends up being a laughing stock. A teaser will run on TV that directs viewers to the full online film.
Executive creative director
Planner (creative agency)
Planner (media agency)
Lead character designer
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