NTL launches a radio, press and poster drive to publicise its
'Death of Distance' cheap call offer this week.
The cable company is using veteran DJ John Peel in its new radio
campaign, which advertises the fact that it is now possible to telephone
anywhere in the country for the price of a local call.
The 30-second radio ad features the slogan: 'Now you can call
everywhere, anytime in the UK.'
Radio will be followed up by a press and poster blitz which will focus
on communicating the simplicity of NTL's '321' pricing structure. The
ads extend NTL's corporate theme 'taming technology' to the consumer
market.
NTL is offering customers rates of 3p a minute during weekdays, 2p a
minute for week nights and 1p all weekend, regardless of distance.
Included in the package is free internet access and eight cable TV
channels.
