NTL recruits Bailey from US to manage London sales team

NTL has appointed its first London sales manager to run its fledgling sales team.

NTL has appointed its first London sales manager to run its

fledgling sales team.



Ann Bailey joins the company from Comcast in the US, where she worked on

various titles such as Gospel Today.



Bailey will be the first of a raft of new personnel hired by NTL,

brought in to persuade London agencies to spend their clients’ budgets

on local advertising.



Peter Lilley, director of sales at NTL, said he is teaching his new

recruit the ’dos and don’ts of British business etiquette’ before she

tours the agencies.



Although plans for a London agency sales team were announced at the

start of this year (Media Business, 10 January), it has taken Lilley six

months to unearth the right candidate.



According to Lilley, the local media’s battle to win clients’ budgets

takes place in the agencies.



’If one of the retailers decides to advertise a series of local sales,

it’s likely agencies will spend their budgets with local press before

our sales guys get to the client,’ he said.



Now the merger with Cable & Wireless has gone ahead, Lilley sits at the

helm of a recently combined NTL and C&W sales team of 40.



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