NTL unveils plan for summer launch of digital cable service

NTL has revealed details of its digital cable service NTL Digital Plus, which is set to launch in July.

NTL has revealed details of its digital cable service NTL Digital

Plus, which is set to launch in July.



NTL Digital Plus will combine NTL’s existing telephone and internet

services with digital TV into a single package, priced at pounds 13 a

month. It will be marketed initially in Scotland, Northern Ireland and

Wales.



NTL predicts the service will attract an extra 300,000, digital cable

customers by the end of the year.



The launch of digital cable means NTL can provide another platform for

interactive advertisers, the first of which is Sony (see story

above).



Advertising will be sold by a ten-strong sales team within NTL

Interactive, headed market development manager Andy Crossley.



Crossley said: ’Once digital cable is up and running across the country,

interactivity will expand the opportunities available to TV

advertisers.’



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