Nubian Jak "The Black Plaque Project" by Havas London

The Nubian Jak Community Trust and Havas London have launched a bold campaign for The Black Plaque Project, an initiative to commemorate the contributions of black people throughout history.

The project is a twist on London’s blue plaques – the signs hung around the capital to pay tribute to notable British figures of the past and the buildings in which they lived and worked. Just 1.6% of the official blue plaques celebrate historic figures who were black. To address this imbalance, specially designed black plaques will be installed on buildings across London to celebrate the lives of some of its most notable black residents who may have been overlooked. 

The promotional campaign will comprise outdoor posters, long-form print ads, social activations and a podcast series. Each ad introduces the story behind one of Britain’s unsung black heroes. 

The work was written by Ken Abalos, art directed by Sam Adio and directed by Andy Lockley through HKX Productions. 

Credits

Creative agency
Managing director
Global brand director
Account director
Account executive
Chief creative officer
Creative partner
Copywriter
Art director
Head of production
Strategy directors
Junior strategists
Head of creative services
Resource assistant
Head of business affairs
Art buying director
Head of design
Digital design director
Diversity and inclusion manager
Production company
Director
Executive producer
Producer
Assistant producer
Content creator
Camera operator
1st AC
Sound recordist
Runner
Camera equipment
Post-production
Editor
Colourist
Executive producer
Production assistant
Post-production (30” trailer)
Executive producer
Colourist
Editor
Sound engineer
Sound mix
With special thanks to
Podcast production
Co-owner and producer

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