Nunn joins MG OMD to head direct channels

Phil Nunn, the former head of Optimedia's new-media division, is joining Manning Gottlieb OMD in the new role of director of direct channels.

Nunn, who has considerable direct marketing and digital media experience, will join MG OMD in June. He will head a team of 12 online planner/buyers and online billings of £10 million. This is in addition to direct response spend across several clients.

Nunn's decision to join MG OMD follows the merger of Interactive@Optimedia with Zenith's Zed operation.

Jeff Hyams, Zed's managing director, was given the top job of heading the merged division. Nunn took the role of commercial director.

MG OMD has created the role to bring traditional direct response and interactive media into one department. Before joining Optimedia, first as the head of direct and then as a partner at Interactive@ Optimedia, Nunn worked for the Radio Times as its head of direct marketing sales.

Last year, MG OMD won the £34 million AA account on the back of an integrated proposition, increasing the volume of response communications it handled.

Alison Wright, the managing director of MG OMD, said: "Phil shares our vision of direct communication - we do not distinguish between traditional and interactive channels. We believe in an integrated approach that optimises the combination of all channels."