Nunwood branches out with consulting and film feedback

LONDON – Nunwood is fleshing out its corporate restructuring with the creation of two new divisions, which will specialise in consulting and film production.

The move is part of a company overhaul begun at the start of the year to offer more than just information.

Phil Rushfirth, Nunwood managing director, said: "Insight professionals are demanding more from their agencies, they want more strategy and better partnerships to help them convert great ideas into client profitability.

"Our way of working reflects the changing appetite among clients for less information and insights and more business solutions."

The consultancy incorporates identity and branding and category management services among others. The film production division includes services such as "word on the street" feedback clips and mystery shopping support.

Leeds-based Nunwood, whose clients include Tesco, Nestle and Masterfoods, also expanded its global insight team in February with the addition of three senior account directors. This followed the decision to merge its qualitative and quantitative units to create full-service teams.

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