Nursery rhymes fade to real crises in Save the Children spots

The sobering series from agency CTP Boston provides sharp contrast to typical holiday fare

Many nursery rhymes began as stories of strife and tragedy—the bubonic plague, religious persecution, Viking attacks. A new series of spots from the international NGO Save the Children juxtaposes their innocent lyrics with modern horrors faced by Syrian and refugee children. Three 30-second spots from comms agency CTP Boston each feature a different nursery rhyme and a different crisis. The campaign runs through the holiday season in national placements including online video, digital display ads and digital radio.


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