Nutella launches pop-up at Harvey Nichols

Hazelnut spread brand Nutella has opened a pop-up at the Harvey Nichols store in Knightsbridge, London.

Nutella stages pop-up at Harvey Nichols
Nutella stages pop-up at Harvey Nichols

As part of its 'Britalia' celebrations, Harvey Nichols has welcomed the Italian food brand to its flagship store in Knightsbridge for eight weeks. The single-ingredient pop-up opened on 9 November, and will run until 8 January 2017.

Guests will step into an Italian alpine lodge and can treat themselves to dishes such as banana, strawberry and Nutella crêpes; porridge with banana and Nutella; mini focaccia topped with Nutella and yoghurt parfait with berries and Nutella. The pop-up will be open 8am - 11pm Monday to Saturday, and 11am - 6pm on Sundays. 

In addition, Nutella's personalisation service will return this Christmas to Harvey Nichols' flagship store. Guests are able to personalise jars of Nutella with a name or message, which will be made for them at the store in a matter of minutes. 

Throughout November and December, the personalisation service will make appearances at Harvey Nichols stores in Birmingham, Edinburgh, Leeds and Manchester. 

Also as part of its 'Britalia' celebrations, Harvey Nichols will stage a one-day Italian-themed festival on 12 November. Last month, the department store teamed up with outdoor apparel retailer Canada Goose for a cinema experience.

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