Formula Nuts will allow entrants to receive professional training from British Touring Car Championship drivers through a series of qualifying rounds to be held at eight venues across the UK.
The 10 best drivers will go through to the final. The winner will swap karts for something a little speedier as they take up a place in the final race of the Renault Clio Cup at Silverstone in October in front of 35,000 spectators.
As part of the promotion, Nuts is working with automotive agency Drive and will co-sponsor saloon car racing driver Dave Pinkney's Honda Integra for this year's British Touring Car Championship.
The qualifying rounds for the competition are being held across the UK at tracks including the Raceway in Bristol, South Wales Karting Centre near Cardiff and Racing Karts in Glasgow.
Clair Porteous, head of marketing at Men's Lifestyle at IPC Ignite, said: "It's a dream for any young man to become a professional racing driver and Formula Nuts allows them to do just that."
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