Nyetimber, Fever-Tree, Musto, Volvo and Slingsby Gin to activate at Cowes Week

Nyetimber, Fever-Tree, Musto, Volvo and Slingsby Gin will activate at Aberdeen Asset Management Cowes Week on 6-13 August.

Fever-Tree is one of the brands to activate at Cowes
Fever-Tree is one of the brands to activate at Cowes
Nyetimber, the English sparkling wine, is bringing in its Routemaster bus bar to the Cowes Yacht Haven.

The bus will offer a luxurious setting for fans to relax and enjoy uninterrupted views of the sporting event.

It will offer a glass of its Classic Cuvee, Rosé or Blanc de Blancs to accompany the day’s sailing action. Nyetimber will also be offering free masterclasses to Cowes Week competitors.

Musto, the activity clothing brand, is sponsoring the Under 25 Trophy. It will take over local pub The Pier View, on Cowes High Street, and is planning to have famous sailors serving behind the bar.

Slingsby Gin, the sponsors of Ladies Day, will be working with Fever-tree to do gin and tonic kit drop-offs.

Each boat with ladies on board will be flying a Slingsby Ladies Day flag and it will be running a treasure hunt to promote the launch of its new navy gin.

Fever-Tree has already revealed it will be running the Ultimate Gin and Tonic Bar offering a unique pink G&T, with the signature serve for the week being aromatic tonic paired with Plymouth Gin.

Volvo, the official car sponsor of Aberdeen Asset Management Cowes Week, is planning a series of experiential activities, including a racetrack and sailing simulator.

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