Nytol "Say good Nytol" by Lucky Generals

It might be hard to see the funny side of sleeplessness when you're counting your 100th sheep, but Nytol's new campaign by Lucky Generals is a humorous take on the things that keep people awake.

A TV ad introduces viewers to Cliff, who consults an expert team while panicking about how much time he has left to sleep. Social, out-of-home and radio executions highlight other trivial thoughts preventing rest, such as spelling "you’re" without an apostrophe. The work was directed by Us through Academy.