O&M creates Impulse fragrance send-up for KFC TV commercial

Ogilvy & Mather has sent up one of its own clients in its latest commercial for KFC. The ad, which stars the comedian, Ryan Stiles, is a parody of the long-running ’flowers’ campaign for Impulse, also an O&M account.

Ogilvy & Mather has sent up one of its own clients in its latest

commercial for KFC. The ad, which stars the comedian, Ryan Stiles, is a

parody of the long-running ’flowers’ campaign for Impulse, also an O&M

account.



In the film, entitled ’wafting along’, Stiles plays a businessman who is

taken by the beauty and the scent of a passing stranger. The voiceover

says: ’Once captivated by the tantalising aroma, people simply can’t

help acting on it.’



Stiles rushes down the street towards a flower stall. However, instead

of stopping he rushes past, clearly with something better in mind.



The ad cuts back to Stiles with a satisfied look on his face. He runs

after the woman, and when he catches up with her, stares into her eyes,

reaches behind his briefcase and presents her with a bumper bucket of

KFC chicken. The voiceover says: ’So when a man you’ve never met before

gives you ... chicken.’



The token of love works. A group of three giggling women come racing

towards him, but his face falls as he realises that all the women are

captivated by the fragrant KFC.



The commercial was written by the O&M copywriters, Alun Howell and

Daniel Headey, and art directed by Marcus Vinton and Karl Sanderson. It

was directed by Tim Pope through Cowboy.



O&M used the original Impulse soundtrack and voiceover artist. The team

also borrowed old tricks such as putting vaseline on the lens to create

a soft-focus effect.



The ad breaks on national television on Friday. Media planning and

buying is through the Network.