Ogilvy & Mather has sent up one of its own clients in its latest
commercial for KFC. The ad, which stars the comedian, Ryan Stiles, is a
parody of the long-running ’flowers’ campaign for Impulse, also an O&M
In the film, entitled ’wafting along’, Stiles plays a businessman who is
taken by the beauty and the scent of a passing stranger. The voiceover
says: ’Once captivated by the tantalising aroma, people simply can’t
help acting on it.’
Stiles rushes down the street towards a flower stall. However, instead
of stopping he rushes past, clearly with something better in mind.
The ad cuts back to Stiles with a satisfied look on his face. He runs
after the woman, and when he catches up with her, stares into her eyes,
reaches behind his briefcase and presents her with a bumper bucket of
KFC chicken. The voiceover says: ’So when a man you’ve never met before
gives you ... chicken.’
The token of love works. A group of three giggling women come racing
towards him, but his face falls as he realises that all the women are
captivated by the fragrant KFC.
The commercial was written by the O&M copywriters, Alun Howell and
Daniel Headey, and art directed by Marcus Vinton and Karl Sanderson. It
was directed by Tim Pope through Cowboy.
O&M used the original Impulse soundtrack and voiceover artist. The team
also borrowed old tricks such as putting vaseline on the lens to create
a soft-focus effect.
The ad breaks on national television on Friday. Media planning and
buying is through the Network.