Ogilvy & Mather has created a TV, press and poster campaign to
launch a children’s milkshake produced by Express Dairies.
The ads are based on a cartoon character called Shakey Jake - also the
name of the milkshake. In the animated TV spot, Shakey Jake tries to
help a gardener but manages to creates havoc. The gardener articulates
his frustration in the ad’s endline: ’For goodness sake Shakey
The film aims to highlight the fact that the milkshakes are healthy and
that they contain fruit juice.
Three poster executions promote one of the drink’s flavours - chocolate,
strawberry and banana. Print versions will run in comics.
The campaign, which will break on 13 September, was written by Dave
Williams and art directed by Paul Cottrell. The TV spot was directed by
Chris Shepherd through Bermuda Shorts.
O&M has also developed a series of idents to support the brand’s 13-week
sponsorship of the Channel 5 children’s programme, Milkshake. Using
hidden cameras, each film follows unsuspecting members of the public as
they investigate objects that are inexplicably shaking.
The idents were also written by Williams, but art directed by Kelvin
Tillinghurst and Henry Rossiter. They were directed by Adam Stewart
through Julian Seddon Films. All media is through MindShare.