Ogilvy & Mather has launched a series of 48-sheet posters for
Guinness which develop the ’not everything in black and white makes
sense’ campaign.
The first ad shows a tree, wearing a crash helmet and goggles, riding an
exhaust-belching motorbike. Sitting in the side-car is a sunflower
wearing sunglasses. The copy is a quote attributed to ex-US president,
Ronald Reagan: ’80 per cent of pollution is caused by plants and
trees.’
The second ad shows a two-headed fish on a dinner plate. The copy reads:
’’Nuclear power is completely safe with no environmental problems.’ Prof
D. Heardman.’
The third quotes the social anthropologist, Desmond Morris - ’When
stalking prey, felines have amazingly sophisticated powers of
communication’ - and shows a lioness with a mobile phone.
The campaign was created by the copywriter, Adam Denton, and the art
director, Andy Fairless. The photographer was Andy Green.
The posters break this week in the North-West, Midlands, Scotland, Wales
and the West Country.
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