O&M launches more posters for Guinness

Ogilvy & Mather has launched a series of 48-sheet posters for Guinness which develop the ’not everything in black and white makes sense’ campaign.

Ogilvy & Mather has launched a series of 48-sheet posters for

Guinness which develop the ’not everything in black and white makes

sense’ campaign.



The first ad shows a tree, wearing a crash helmet and goggles, riding an

exhaust-belching motorbike. Sitting in the side-car is a sunflower

wearing sunglasses. The copy is a quote attributed to ex-US president,

Ronald Reagan: ’80 per cent of pollution is caused by plants and

trees.’



The second ad shows a two-headed fish on a dinner plate. The copy reads:

’’Nuclear power is completely safe with no environmental problems.’ Prof

D. Heardman.’



The third quotes the social anthropologist, Desmond Morris - ’When

stalking prey, felines have amazingly sophisticated powers of

communication’ - and shows a lioness with a mobile phone.



The campaign was created by the copywriter, Adam Denton, and the art

director, Andy Fairless. The photographer was Andy Green.



The posters break this week in the North-West, Midlands, Scotland, Wales

and the West Country.