Campaign is to launch on the Internet in the spring and has
appointed Ogilvy & Mather and the Network to create its Website.
Campaignlive will be subscription-based, with daily global marketing
news provided by Reuters, not only on the site but delivered directly to
subscribers’ desktops.
In addition to new features, such as a regularly updated social diary
and a debating forum called the Fence, familiar sections of the
magazine, including Private View, will be brought to life on the
site.
O&M and the Network, which is soon to merge with J. Walter Thompson’s
media department to form MindShare, won the business after a competitive
pitch against five other agencies. Jane Ostler, the head of digital
communications at the Network, led the pitch.
Stefano Hatfield, Campaign’s editor, said: ’O&M and the Network were
outstanding in a high-quality field. We’ve never been obsessed with
being among the first on the Web, only among the best.’
The Web production company, Hard Reality, will work alongside O&M and
the Network on the project. The trio have collaborated on a number of
projects, including the Website of Campaign’s sister magazine,
Revolution.
Creative work on the site is being handled by O&M’s new-media creative
directors, Marcus Vinton and Alun Howell. The Website will be overseen
by Campaign’s Internet editor, Gordon MacMillan.
For readers of Campaign, subscription is being offered at pounds 50 per
annum while non-readers will be able to subscribe at the rate of pounds
60.
Further details can be obtained from Gordon MacMillan on 0171-413 4297.
