O&M and OgilvyOne land cancer donor and awareness job

LONDON - Cancer Research UK has appointed Ogilvy & Mather and its sister direct marketing agency, OgilvyOne, to handle a £5m awareness and donor acquisition brief.

O&M and OgilvyOne land cancer donor and awareness job

The agencies beat the sister WPP operation Y&R Brands, which includes Harrison Troughton Wunderman, to win the business.

Ogilvy & Mather will handle brand awareness work, while OgilvyOne will attempt to bring in new contributors to the charity.

The awareness and donor briefs were previously handled by WWAV Rapp Collins, which continues to work on the charity's customer retention, legacy direct marketing and DRTV tasks.

WWAV Rapp Collins picked up the direct marketing account from Lion in 2001 when Cancer Research merged with Imperial Cancer Research. It was then appointed to handle the brand awareness business, previously held by Abbott Mead Vickers BBDO, in January 2003.

Last year, Cancer Research UK appointed Bartle Bogle Hegarty to develop an anti-smoking campaign backed by the Government. The work used images of dangerous animals with human names to remind smokers that just because the packaging might say cigarettes were "mild" or "light", it didn't make them less dangerous. BBH's relationship with the agency is unaffected by the review.

MediaCom won the charity's £8m media business from PHD in April last year, following a pitch that also involved WWAV Rapp Collins Media.

The charity's agency arrangements are handled by its director of fundraising, Peter Vickery-Smith. He was unavailable for comment.

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