Ogilvy & Mather has hired Sally Netherwood, a board account
director at Grey, to be its new head of account management.
Daryl Fielding, O&M’s managing partner and client services director,
will retain her job title but will focus on the agency’s Ford
Richard Pinder, O&M’s managing director, said: ’Daryl will work mainly
on Ford because that is what the client wants. She will also focus on
client retention ideas across the agency.’
The decision to hire Netherwood fits with the vision of the agency’s new
chairman, Paul Simons, who is keen to give staff clearly defined
Pinder said: ’It’s one step of a number that will allow senior people to
focus. We keep talking about being the biggest and the best so we have
to hire who we think is the best. Sally is the best I’ve worked with in
Pinder first hired Netherwood from Young & Rubicam when he worked at
Grey in 1993.
At Grey, Netherwood worked on Mars petfoods and Lenor and she was behind
the relaunch of Fairy Liquid. Most recently, she has been running
Procter & Gamble’s Febreze account across Europe. She was the number-two
to the group managing director, Steve Richards.
Fielding joined O&M last February from BMP DDB, where she was a board