O&M urges support for art with Gallery Week ad campaign

Ogilvy & Mather has launched a national poster campaign promoting Gallery Week, an initiative which aims to encourage people to explore Britain’s art galleries.

Ogilvy & Mather has launched a national poster campaign promoting

Gallery Week, an initiative which aims to encourage people to explore

Britain’s art galleries.



O&M’s campaign, which consists of three executions, takes a whimsical

look at the way in which galleries can inspire anyone, even children, to

follow in the footsteps of great artists. The text on the three posters

reads: ’With over 300 galleries involved, there’s something to inspire

everyone.’



One execution shows a little boy standing proudly behind his work of art

- a lamb standing in a tank of water in the style of Damien Hirst.



Another poster features a girl, splattered with plaster and holding

tools for sculpting. She stands next to her creation - a doll-like

statue with its arms lopped off in the style of the Venus de Milo.



The ads were created at O&M by the copywriter, Seb Royce, and the art

director, Steve Shotton. The photographer was Howard Winter.



Gallery Week 97, which runs from 19 to 27 July, will be launched this

Friday by Chris Smith, Secretary of State for the Department of National

Heritage.



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