O&M's Clifford Field loses his battle with throat cancer at 84

Clifford Field, who helped sustain Ogilvy & Mather's reputation for

sophisticated advertising established by David Ogilvy, has died aged

84.



He died in West Sussex Hospital from pneumonia after a long battle with

throat cancer.



Regarded as one of the most eloquent writers of press ads of his

generation, Field succeeded Ogilvy as the principal writer on several of

O&M's signature accounts including British Travel and Schweppes.



British-born Field emigrated to the US in the 40s, where he got a job as

a copywriter at Lennen & Newell. He joined Ogilvy Benson & Mather in

1955, becoming the first person after Ogilvy to head both the copy and

art departments.



He established a reputation for his ability to blend down-to-earth sales

messages with almost poetic prose. His most famous ad was for British

Travel, which featured a picture of Westminster Abbey and a headline

that urged visitors to 'Tread softly past the long, long sleep of

kings'.



Field wrote: 'Each British cathedral transcends the noblest single work

of art. It is a pinnacle of faith and an act of centuries. It is an

offering of human hands as close to Abraham as it is to Bach. Listen to

the soaring choirs at Evensong. And, if you can, go at Christmas or

Easter. You will rejoice that you did.'



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