O2 "Be their armour" by VCCP

O2 draws inspiration from samurai culture ahead of the Rugby World Cup in Japan.

England rugby captain Owen Farrell and teammates Maro Itoje, Jonny May, Ben Youngs, Courtney Lawes and Elliot Daly appear as warriors dressed in bespoke English Rugby samurai-style armour. The ad is based on the idea that the support fans show their team will provide them with the armour needed to help them become world champions. It was created by James Rafter and Myles Vincent, and directed by Sam Brown through Rogue Films.

Credits

Creative agency
Creative director
Head of O2 (agency)
Account directors
Agency producer
Director
Film production
Producer
Cinematography
Costume designer
Post production
Producer
Sound design & mix
Audio producer
Music supervision
Photographer
Creative producer
Designer

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