O2 "Breathe it all in" by VCCP

Spoken word artist George the Poet delivers an ode to the miracle of existence in O2's new campaign by VCCP.

The work is inspired by the idea that mobile technology offers "digital oxygen" that can help people feel more alive, by facilitating passions, staying social and making memories. Along with the TV spot, outdoor ads are running on sites including Piccadilly Circus Lights, Waterloo Motion and a wrap of the BFI Imax cinema.  The campaign was art directed by Myles Vincent, written by James Rafter and directed by Jaron Albertin through Smuggler. 

Credits

Client
O2
Creative agency
PR agency
Executive creative director
Creative director
Copywriter
Art director
Digital associate creative director
Business director
Account director
Account managers
Account executive
Integrated project director
Photographer
Retoucher
Studio manager
TV producer
Digital producer
Creative producer
Production company
Director
Executive producers
Post-production
VFX supervisors
Post producer
Colourist
Audio post-production
Audio producer

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE