O2 "Don't miss out" by VCCP

Bubl makes new friends in its latest appearance for O2.

The ad follows a bored Brit as he wades through life in lockdown. However, a surge in deliveries on his street (each accompanied by an adorable blue Bubl) inspires him to pick up a new O2 product of his own. It ends as Bubl and his new friend take a selfie together.

The TV ad aired today (23 February) alongside digital activity, along with a TikTok AR lens which allows users to create their own secret handshake with Bubl. Media is handled by Havas.

O2 first introduced Bubl in September last year via an ad showcasing the perks of mobile connectivity for O2 users.

Credits

Brand
O2
Agency
Creative director
Lead creatives
Business director
Planning director
Social planner
Integrated project director
Account director
Innovations business director
Integrated producer
Senior TV producer
TV production assistant
Digital producer
Social & content producer
Retail producer
Production company
Director
Production company producer
Production company exec producer
1st AD
Post production
MPC
Shoot supervisor
CG supervisor
Animation director
Animation lead
2D VFX supervisor
Colourist
Post producer
Sound design

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