O2 has unveiled the latest instalment of its "be more dog" campaign. VCCP created the TV spot, which opens with a dog (again voiced by the actor Matthew Macfadyen) who tells us that, although he cannot sing, there is always a song in his heart. Viewers are then treated to a visual montage featuring sport, dancing and dog biscuits and set to Donna Summer’s I Feel Love. A second voiceover, from Sean Bean, then explains that O2 4G gives customers access to music, sport and games. The ad will be supported by outdoor, press and online activity. It was created by Nathan White and directed by Bison through Academy.
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