O2 "Here comes brighter" by VCCP

O2 is tapping into the country's excitement as indoor hospitality restrictions are partially lifted in England on Monday (17 May) with its latest TV campaign.

Set to a re-recording of uplifting classic Ooh Child, sung by Brit-nominated Anne Marie and The House Gospel Choir, the ad follows a series of people as they get ready to go out after a year of restrictions. There is a familiar scene of a group of young men using hair clippers at home and a young woman dyeing her hair in the kitchen sink.

The focus then shifts to a café reopening for indoor service and lights being switched back on at a theatre and sports stadium. O2’s robot character, Bubl, is seen throughout helping people getting ready to go out and venues get ready for their arrival. The reference to small and large venues opening up is designed to draw attention to the range of leisure and entertainment possibilities that O2 Priority opens up for its customers.

The campaign was created by Adam Arber, Austin Richards, Amy Taylor, Louise Organ, Geneva Stanton, Ellie Foster Middleton and Eleanor Weitzer at VCCP, and directed by Maceo Frost through Knucklehead. The media agency is Havas.

The fully integrated campaign will run all summer on TV, online, audio and out of home. O2 is testing the new online video format, Good-Loop, which will make a donation to music therapy charity, Nordoff Robbins, for every 50% view of its 20-second online Priority Tickets spot.

Credits

Brand
O2
Advertising agency
Media buying
Executive creative director
Creative director
Digital creative director
Associate creative directors
Head of O2
Business directors
Group planning director
Senior planner
Senior creative producer
Senior TV producer
TV production assistant & radio producer
Digital project manager
Head of integrated production
Retail producer
TV production company
Director
Production company producer
Location manager
Production designer
Sound engineer
Executive producer
Colourist
MPC
VFX 2D lead
MPC
CG supervisor
MPC
CG animation lead
MPC
Photography, retouching and CGI
Street art & graffiti collective

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member