The O2 invites visitors to create shareable GIFs in photo booth

The energy of visitors attending events at The O2 is captured with a photo booth that takes multiple shots of fans to instantly create a GIF-like animation designed for sharing with friends.

The O2 photo booth
The O2 photo booth

Each animation is immediately sent to fans’ mobiles and added to The O2 venue’s YouTube One channel, which aggregates all content from the photo booth, Twitter and Instagram to recreate the overall feel of the venue.

Brand: The O2

Agency: R/GA London

Creatives: Ben Brown and Chris Williams