O2 has released a campaign to bring attention to its International SIM, which allows people in the UK to call other countries from 1p a minute. VCCP created the work, which comprises posters designed by artists from Bangladesh, India, Pakistan and Poland, as well as a TV spot that features images inspired by art from the different countries. It was written by John McLaughlin, art directed by Jonny Parker and directed by LOBO through Passion Pictures.
Executive creative director
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