O2 music to sponsor Choice FM's carnival coverage

LONDON - O2 music is sponsoring Choice FM's coverage of the Notting Hill Carnival.

The deal comprises on-air and event activity. The focus of the on-air activity is a Top 40 Carnival Party Chart Rundown, with listeners invited to text their favourite tunes to Choice FM and O2 Music.

O2 will also be the event partner for Choice Fm's outside broadcast over the carnival weekend. The centre of this activity will be the Elgin pub in Ladbroke Grove.

The activity runs throughout August until the end of the carnival on Monday 30 August.

The deal was negotiated between Dave Roberts at Drum and Anna Pennington at Capital Radio.

'This is a great extension of the 2004 O2 Music campaign. Choice FM's coverage of the carnival provides us with a credible, targeted platform from which to communicate our music position," said Roberts.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.