O2 has launched a campaign promoting the news that alongside Virgin Mobile customers, O2 customers will not face roaming charges in Europe.
The creative by VCCP runs from today (12 January) across press and social media and features brand character Bubl the robot.
The creative team at the agency was Aly Golani and Emma Jackson. The work was produced by Bobby Parmar through Girl & Bear. Media was handled by Havas.