O2 "The gig that changed my life" by Havas UK

  • Advertiser


Music stars, influencers and fans share their most memorable gig experiences in O2's new campaign promoting live music.

As part of a four-week long partnership with All 4, Annie Mac, Jessie Ware, Maya Jama, Rudimental and Jamal Edwards will tell personal stories of the gigs that most moved them. O2 will encourage social media users to share their own experiences using the hashtag #UnforgettableGig, with the chance to win prizes and perks. Havas UK’s Team O2 created and executed the campaign with 4Sales.