O2 "The noughties just got an upgrade" by VCCP London

O2 has launched a social media campaign, created by VCCP London, to promote the Samsung Galaxy Z Flip3 foldable phone.

The social media film sees noughties pop group Steps performing a flashmob at The O2 arena, in a nod to the nostalgic style of the foldable phone.

The 60-second film was directed by Isabel Soden through Clockwise and Girl&Bear. Media buying and planning was handled by Havas.