O2’s campaign for the Six Nations tournament urges consumers to show their support for England's rugby team. VCCP created the film, which shows everyday instances of people supporting their loved ones and then builds to an England rugby player leaving the tunnel to enter a packed stadium. The ad, which will run online and on video-on-demand from 11 February, is part of O2’s "wear the rose" campaign. O2 has sponsored England’s rugby team since 1995.
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