O2 "The rhythm of your life" by VCCP

O2's phone plans are so flexible, they can move to the rhythm of life, so says the telecoms brand's new ad campaign.

The campaign, created by VCCP, focuses on the benefits of a custom plan by showing how customers' lives don't stand still. The characters featured in the advertising are literally swaying in order to convey rhythm.

The first ad, which debuts tonight (14 March) follows the transitional moments in a woman’s life: from moving house, to changing jobs, to having a baby. 

Credits

Advertising agency
Executive creative director
Creative director
Art director
Copywriter
Art director
Copywriter
TV producer
Integrated project director
Creative producer
Planner
Business director
Account director
Account manager
Production Company
Director
Producer
Director of photography
Editorial
Editor
Executive producer
Producer
Line producer
Shoot supervisor
2D Lead Artist
Matte painting
Colourist
Music company

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