O2 turns Made in Chelsea star into the UK's pizza delivery boy

O2 has co-opted Made in Chelsea star Jamie Laing into its latest Priority rewards stunt, involving the operator giving out free cookies, pizza and ice-cream across the UK.

  • "Cheeky chappie" Jamie Laing

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O2 has launched the #WaggyTails campaign on Twitter, with any UK consumer able to ask for treats from Millie’s Cookies, Odeon cinema tickets, Caffe Nero, Boots and Zizzi.

The operator’s delivery team, joined by "loveable rogue" Jamie Laing, is taking to their mopeds to deliver the goodies, sporting a fluffy tail.

The idea is to give potential customers a taste of life on O2 Priority, which gives O2 customers discounts across a range of brands.