O2 has launched a Christmas ad starring its newest mascot, Bubl.
The spot features a young girl, Darcy, as she skates across an icy lake with her dancing partner Bubl. It ends as the pair nestle up at home and watch Frozen 2 via Disney+ on a tablet.
"Unwrap the magic of Christmas" will run across TV, out of home and social until 24 December, alongside a YouTube masthead takeover. The ad is also supported by a Snapchat augmented-reality lens, which allows users to take a selfie with Bubl.
It was created by Pip Bishop and Chris Hodgkiss, and directed by Gary Freedman through Independent. Media is handled by Havas.