O2 "Unwrap the magic of Christmas" by VCCP

O2 has launched a Christmas ad starring its newest mascot, Bubl.

The spot features a young girl, Darcy, as she skates across an icy lake with her dancing partner Bubl. It ends as the pair nestle up at home and watch Frozen 2 via Disney+ on a tablet.

"Unwrap the magic of Christmas" will run across TV, out of home and social until 24 December, alongside a YouTube masthead takeover. The ad is also supported by a Snapchat augmented-reality lens, which allows users to take a selfie with Bubl. 

It was created by Pip Bishop and Chris Hodgkiss, and directed by Gary Freedman through Independent. Media is handled by Havas.

Bubl made his first appearance for O2 in September this year, replacing its erstwhile blue rabbit in an ad showcasing the perks of mobile connectivity for O2 users.

Credits

Brand
O2
Head of brand & consumer marcomms
Consumer lead, brand & marcomms
Senior marcomms manager
Marcomms executive
Creative agency
Executive creative director
Creative director
TV producer
Business director
Account director
Account manager
Planning director
Planner
Integrated project director
Creative producer
Creative producer
Digital associate creative director
Digital producer
Production company
Director
Producer
Executive producer
Cinematographer
Choreographer
Production designer
Post-production
MPC
Creative director
CG supervisor
Animation supervisor
2D supervisor
Colourist
Post producer
Sound design & mix
Audio producer
Social and influence director
Associate creative director
Senior account director
Account manager
Design/ motion production manager & social media asset manager
Senior designer
3d designer

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