O2 "Unwrap the magic of Christmas" by VCCP

O2 has launched a Christmas ad starring its newest mascot, Bubl.

The spot features a young girl, Darcy, as she skates across an icy lake with her dancing partner Bubl. It ends as the pair nestle up at home and watch Frozen 2 via Disney+ on a tablet.

"Unwrap the magic of Christmas" will run across TV, out of home and social until 24 December, alongside a YouTube masthead takeover. The ad is also supported by a Snapchat augmented-reality lens, which allows users to take a selfie with Bubl. 

It was created by Pip Bishop and Chris Hodgkiss, and directed by Gary Freedman through Independent. Media is handled by Havas.

Bubl made his first appearance for O2 in September this year, replacing its erstwhile blue rabbit in an ad showcasing the perks of mobile connectivity for O2 users.


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