O2 has introduced Bubl, a blue robot, as its latest mascot as the brand bids farewell to the blue rabbit.
"You & me" aims to showcase the perks of mobile connectivity for O2 users, from travel advice to creating a network for small businesses.
The ad begins as Bubl sits beside a woman on a park bench. Producing bubbles along the way, the robot assists members of the public across the UK, from giving directions to a scooter driver to helping out a florist at a market.
"We’re here for you whenever you need us," a voiceover declares as Bu saunters away, pursued by a rather confrontational duck.
The work was created by Pip Bishop and Chris Hodgkiss, and directed by Gary Freedman through Independent Films. Media planning and buying is handled by Havas Media.
The campaign kicked off last Monday (7 September) with out-of-home activity featuring a five-metre-all Bubl across Birmingham, London’s Westfield White City and Manchester’s Northern Quarter.