O2 "You're our headline act" by VCCP

O2 has launched an extravagant campaign promoting the perks of a custom plan for music fans.

Created by VCCP and set to Light by Michael Kiwanuka, "You're our headline act" follows a man as he saunters through a park at night. Things take a turn when his old phone dies, propelling the world around him to turn into a spotlight show.

A stage ascends beneath him as lasers shoot out of cars, before the man (now emphatically dancing and twirling around lamp posts like Gene Kelly in Singin' In The Rain) returns to reality with a new phone in his hand.

The work was created by Sam Sword and Harry Osborne, and directed by Georgia Hudson through Park Pictures. Media is handled by Havas.

Credits

Brand
Agency
Business director
Account director
Head of media & creative
Senior creative & media Manager
Creative & media executive
Executive creative director
Creative director
Planning
Agency creative producer
Agency TV producer
Photographer
Photographer’s agency
Media agency
Media planner
Production company
Director
Production company producer
Executive producers
Production manager
Production designer
Audio post production
Post production
Post producer

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