O2 has launched an extravagant campaign promoting the perks of a custom plan for music fans.
Created by VCCP and set to Light by Michael Kiwanuka, "You're our headline act" follows a man as he saunters through a park at night. Things take a turn when his old phone dies, propelling the world around him to turn into a spotlight show.
A stage ascends beneath him as lasers shoot out of cars, before the man (now emphatically dancing and twirling around lamp posts like Gene Kelly in Singin' In The Rain) returns to reality with a new phone in his hand.
The work was created by Sam Sword and Harry Osborne, and directed by Georgia Hudson through Park Pictures. Media is handled by Havas.