Oasis 'cactus kid' ad hit by complaints over teenage pregnancy

LONDON - The Oasis 'cactus kid' campaign, featuring a young woman and her human cactus hybrid boyfriend, has sparked 11 complaints from people who claim that it glamorises teenage pregnancy.

The "Run, cactus kid, run" campaign, created by Mother, comprises three humorous 30-second TV spots shot in the style of the film 'True Romance'. It continues the strapline "for people who don't like water".

One spot shows the pair, who only drink Oasis and don't like water, telling the girl's mother that she is pregnant.

The mother reacts badly, calling cactus kid a "freak" and the couple drive away together.

A fourth spot will appear online with alternative endings so that users can vote on how the story ends.

The Advertising Standards Authority has received 11 complaints so far about the ad from people who objected that it is offensive because it normalises or glamorises teenage pregnancy and that it is also irresponsible for suggesting people should drink Oasis instead of water.

Some people also questioned whether the girl is a minor and whether the ad has been scheduled appropriately.

The ASA is considering whether to investigate the complaints and expects to make a decision next week.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now