Oasis to get fans playing new songs through NME giveaway

LONDON - Oasis has got together with NME to give music fans the sheet music to three of their future singles and is inviting them to post videos of themselves playing the songs to a special website.

Ahead of the release of new album 'Dig Out Your Soul' on October 6, the September 17 issue of NME will include a free 'Dig Out Your Soul' songbook and a CD-Rom of extra material including photos and artwork.

The songbook will contain the sheet music and lyrics to new tracks 'Bag It Up', 'The Turning' and '[Get Off Your] High Horse Lady'.

Oasis wants fans to play the as-yet unheard tracks themselves, film their efforts and upload them to a dedicated site.

The initiative is backed by Arts Council England's 'Take It Away' scheme, which encourages young people to learn and play musical instruments by offering interest-free loans to buy them.

One winner personally chosen by the band will win a VIP experience to the Oasis gig of their choice anywhere in the world.

The partnership was developed by marketing manager Emma Greengrass at Oasis' label Big Brother Recordings and Tim Pearson, marketing head of NME, with the involvement of Arts Council England.

The covermount is also sponsored by computer game 'Guitar Hero' thorough a deal brokered by Rob Hunt from IPC Ignite's sponsorship & brand solutions team, Mary-Alice Stack from Arts Council England and Gary Sims and Ian McClellan at Activision - the makers of 'Guitar Hero'.

The special issue will also be promoted with on-air support on NMETV and NME Radio, and in-house advertising in NME and Nuts and online at NME.com and Uncut.co.uk.

Greengrass said: "We have always been a bit sceptical of covermount opportunities in the past. Oasis are not keen on just giving away their music but this is a great idea that offers a lot more and allows the band to interact with their fans while giving them something really exclusive and engaging."

NME has often teamed up with artists and labels in the past to find new ways to promote albums and release singles.

NME's Pearson said: "This partnership is a perfect example of the modern musical arena that we all operate in now.

"A truly innovating artist such as Oasis comes to us with a great idea [and] open-minded third parties are then approached with a unique way to market their brand."

The band is currently on tour in North America. During a set this week at Toronto's Virgin Mobile V Festival, Noel Gallagher suffered damaged ligaments after being shoved in the back by an unruly fan who had scrambled on stage.

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