Obama 'endorses' Kwik Fit in new viral

LONDON - DDB London has released a viral film of Barack Obama's speeches, which remixes the words of the US President to make it seem as if he is endorsing the car garage chain Kwik Fit.

Clips from Obama’s presidential campaign and inaugural address are edited together so that the US President appears to be making a speech explaining the importance of maintaining tyre pressure and extolling the virtues of Kwik Fit’s service.

Obama exclaims: "Citizens should have the right to access free regular tyre inspections or if required we must ask for change. Tyre change."

The viral, which began life as a film for the Kwik Fit annual general meeting, is now being seeded online via YouTube.