SectorGovernment / Non-profit
France's Observatoire des Inégalités has launched a campaign tie-in with board game Monopoly to raise awareness among young people of inequality and discrimination.
Created by French agency Herezie, the work is promoted by an online video showing people play a version of the classic game in which the rules have been adapted to reflect the reality of today’s society – with, for example, girls earning less than boys.
The "Monopoly of Inequalities" extension of the game is available via the organisation's website. The work was written and art directed by Léo Michel and Marie Dutech.