Observer reviews £3.7m advertising account

LONDON - The Observer has called a pitch for its £3.7 million above-the-line task.

Marc Sands, marketing director Guardian Newspapers, has called the review which marks the end of the paper's association with Ogilvy & Mather.

O&M will not be repitching for the account.

Sands has drawn up a shortlist of agencies. Fallon, Mother, BMP DDB and Malcolm Moore Deakin Blazye will compete for the task.

O&M scooped The Observer's prestigious account in 1997 following a four-way pitch against Abbott Mead Vickers BBDO, WCRS and BMP DDB.

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