Ocado "Made for modern living" by Now

Ocado's new campaign uses CGI characters to show how the online grocer's commitment to service enables customers to save time and better juggle their busy lives.

It follows the journey of an Ocado delivery from the moment the order is tapped into a smartphone by a working mother on her commute through to the produce being individually selected and then delivered to her home.

The ad, created by Now, features a voiceover by for Great British Bake Off presenter Mel Giedroyc. It was directed by Michael Marczewski through Blinkink.

Credits

Ocado head of marketing and insight for grocery
Ocado brand advertising manager
Advertising agency
Now
Chief creative officer
Creative director
Head of film and content
Account director
Account manager
Senior strategist
Lead designer
Senior designer
Production company
Executive producer
Music supervision
Sound design

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