Ocado is launching an integrated campaign by St Luke's.
Highlighting the grocery delivery brand's quality and price credentials, the work spans TV, OOH, social media, radio, print and digital channels. The art director was Joanne Boyle and the copywriter was Matt Harvey.
The TV spot was directed by Chris Balmond through Outsider, with media handled by Hearts & Science. The first of two 30-second spots debuts during Emmerdale on ITV tonight (17 September).