Occam DM bought for £12m by printing group St Ives

Printing giant St Ives has bought data-hosting and analysis company Occam DM, for more than £12m.

Patrick Martell: chief executive of St Ives
Patrick Martell: chief executive of St Ives

The deal will enable St Ives, which already supplies clients with marketing support services, to bolster its data-marketing capabilities.

Bristol-based Occam employs 80 people and has an £8m turnover. Following the deal, its data services will be used by the printing group's St Ives Direct division, which already provides customers with direct mail print and targeting services.

Patrick Martell, St Ives' chief executive, said: "Occam is an excellent fit with our existing businesses. By combining data services with St Ives print, digital print, direct mail, email and SMS services, we will offer a compelling proposition to our customers."

He added: "Managing customers' data more effectively, providing insight and combining this with media production to maximise return for our customers, is now a reality."

The debt-free £12m sale price, which will be paid through a combination of cash and St Ives shares, could be upped to £12.6m, according to Brand Republic sister title Printweek.com.

As a result of the deal, Occam will become a wholly owned subsidiary of St Ives and its senior management team, including managing director James Bagan, will remain in place.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now